Graphic Design for Urban Veda
I wanted to explore the brands roots in Ayurvedic practises. Bringing the east into the west through graphic design.
Urban Veda, is an Ayurvedic skincare brand. Inspired by old-age remedies, the four ranges, Neem, Sandalwood, Rose and Turmeric are represented by four rich vibrant colours
The aim with the graphic was to infuse the east with the west. I looked at a range of temples from across Asia, honing in on the elements that make India so unique. Urban Veda having such a vast range of products I felt it only fitting to create a traditional market. The vibrant colours peaking through the stalls creating a bustling atmosphere. Using muted green colours enhanced the brand colours, displayed in the cubes at the bottom. The doors welcoming new buyers into the world of Ayurvedic skincare.